Bridging Cultures: Asian Branding in the West


Date and Time

Wed 5 Jun
6:00 pm - 8:00 pm

Event hosts


🌟 Join Us for our exclusive event “Bridging Cultures: Asian Branding in the West” for a dialogue delving into how being of Asian ethnicity affects, and shapes the way we brand ourselves in the Western World! 🌟

​Personal branding can be understood as the intentional process of shaping and managing one’s public imagine, expertise and reputation. It encompasses the value, qualities and unique attributes that distinguish an individual from others. At our exclusive event, we bring together seasoned panelists, thought leaders, and like-minded individuals to discuss the strategies, challenges and difficulties that have personally experienced in crafting a distinct identity, and methods to communication their value proposition to employers, colleagues, and clients.

​Whether you are just starting your career, thriving in your current career journey, managing (both up and down the chain) people of difficult cultures, we welcome you to join us for this event filled with practical insights and knowledge to execute in your career immediately.

🎙️ What to Expect:

  • Panel Discussions: Our distinguished panelists, all senior executives with cross-cultural expertise, will delve into the navigation of their Asian brand within a Western culture. Learn how to navigate cultural differences, build authentic connections, and drive success in a Western business environment. This includes how they have developed their career journey, how they lead teams of different cultures, through to servicing stakeholders within a Western environment.
  • Networking Opportunities: Connect with fellow professionals, exchange ideas, and expand your professional network. Who knows? Your next collaboration or career breakthrough might be just a conversation away!
  • Insights and Strategies: Gain practical insights, actionable tips, and innovative strategies to elevate your personal brand and thrive in your career.
  • Friendly Atmosphere: We believe in fostering a warm and inclusive environment. Come as you are, share your experiences, and be part of a supportive community.

​🎟️ Who Should Attend: Professionals who:

  • ​Aspire to excel in their careers
  • ​Seek to enhance their branding and leadership skills
  • ​Are curious about cross-cultural dynamics and global business trends

​💲Pricing: $35pp (includes a drink)

​Use promo code AXCAHN2024 for an exclusive discount (be quick as there are only limited tickets available!) First come first serve!

* Note: Refunds are available on a case-by-case basis. Please reach out to us on for any queries.

​🔗 Register Now: Secure your spot and embark on a journey toward professional excellence!

​We’re excited to run this event during Asian Heritage Week!

👥 Who is AsiaX Circle?

AsiaX Circle is a ecosystem for driven Asian professionals, and it is where ambition meets community. As an ecosystem for working professionals, we are dedicated to empowering professionals through networking, professional development and cultural enrichment to excel in their career.

​Members of AsiaX Circle are united by a shared passion for success and a commitment to excellent. Through our diverse array of events and workshops, AsiaX Circle provides members with invaluable opportunities to expand their professional networks and enhance their skill sets. Importantly we recognise the importance of cultural identity and how our rich heritage that shapes our collective experiences, and influences the way we interact in a Western society. We are a community that enables thought-provoking discussions on Asian identity and representation and our events and workshops offer a dynamic platform for dialogue, reflection, and celebration.

​Join us as we embark on a journey of growth, empowerment, and cultural exchange. Together, we are shaping the future of Asian leadership so we can leave a lasting impact for our community around us.


Imperial Hotel
2-8 Bourke St, Melbourne VIC 3000, Australia, Melbourne, AU

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